Tchibo is a huge company based in Hamburg, Germany. Over 70 years ago, they started out as a small mail order coffee company, growing to become Europe’s #1 Coffeehouse. Our challenge was to help them launch in a few test markets in the US. The first step was to tell the Tchibo story. The company ethos. Their focus on freshness. Their commitment to sustainability. Their unique history. And their innovative machines. Once we established the heritage and chops of Tchibo, we needed to quickly become both an e-tail and retail brand in a highly engaged and loyal category. This required a robust e-commerce site. Engaged social media communities that convey a quality story in a modern way. An outdoor teaser campaign that helped consumers pronounce the name “Tchibo.” Point-of-Purchase displays for large midwestern supermarkets. A CRM effort with twice the industry response rate. Popular on-location sampling events. Large national Promotions. And, of course, web videos and :30 TV.