Created a campaign and identity for Chicken Salad Chick's new menu offering – The Chick Melt. There’s the Patty Melt. The Tuna Melt. The Shrimp Melt. Then there’s the California Melt and the Munroe Melt. Don’t forget about Paninis and Cubans and Reubens and Cheesesteaks. But none of them compare to the new melty queen in town at Chicken Salad Chick. With the latest toaster technology that gives the croissant the perfect crisp and the cheese the perfect melt, we are proud to bring you The Chick Melt, the melt of melts.