Dermatology Consultants of Atlanta wanted to expand their medical practice into the area of body sculpting. But their name did not easily translate to the luxury market. After research, we came up with the idea for a sub-brand: Body Enhancing Solutions & Technologies, or BEST. We positioned the new brand as the leading curator and practitioner of many different treatments, including CoolSculpting, EmSculpt, Pure Impact and more. Beyond creating a name and a logo, we also created the upscale brand voice and personality.