Popcorn, Indiana is in fact a real town and place – not some made up, marketing device. This bestowed a whole set of positive values to the brand. Authentic. Wholesome. Family-oriented. Natural. All of which are category drivers. Welcome to Popcorn, Indiana. This “real place, real popcorn,” strategy is carried through all brand touch points – including a new town sign logo, barn-red packaging and family friendly advertising.