CHICKEN SALAD CHICK
Created a campaign and identity for Chicken Salad Chick's new menu offering – The Chick Melt. There’s the Patty Melt. The Tuna Melt. The Shrimp Melt. Then there’s the California Melt and the Munroe Melt. Don’t forget about Paninis and Cubans and Reubens and Cheesesteaks. But none of them compare to the new melty queen in town at Chicken Salad Chick. With the latest toaster technology that gives the croissant the perfect crisp and the cheese the perfect melt, we are proud to bring you The Chick Melt, the melt of melts.
Limited Time Offer Campaigns
In-store signage, paid and organic social, web videos, and promotions for seasonal and new offerings at Chicken Salad Chick.
We are taking our classic chicken salad recipe and giving it authentic Ceasar flavoring and parmesan cheese. The combination will create a truly original taste that will set it apart from all other Caesars. Creating one Caesar to rule them all.
Our New Greek Goddess Chicken Salad may not bring you immortality, but the Mediterranean blend of herbs, fresh feta cheese, and ripe Kalamata olives create an elevated, divine flavor profile that’s worthy of the Gods. It’s the food of the Gods.
Finding a place of comfort allows us to escape from the stressful things happening around us and experience a sense of calming. And there’s no better way to get to said place than with warm comfort food. Our new winter offerings won’t just warm your body, they will melt your soul.
The DILL-icious Diva provides a fresh take on our chicken salad with fresh cucumbers and dill. A flavor profile that’s complex enough to satisfy any inner diva. So go head, it’s ok to eat like a diva.
We surprised guests who ordered our Deck the Holly Melt with carolers who sung a remade version of “Deck the Halls” to be about our sandwich, “Deck the Holly.”
The holidays are a time full of joy. But let’s be honest, it’s also the most chaotic time of the year. All the preparation. All the shopping. All the decorations. All the cooking. All the time spent with family. Only the Melt of Melts can bring some peace to the holiday chaos. When you eat a Deck the Holly Melt, it will transport you away to melty bliss. So this holiday season, it’s time for melty cheer. Give yourself the gift of a melt moment.
Today is Worth Celebrating
After the acquisition of Atlanta Bakery "Piece of Cake", Chicken Salad Chick began offering cake at all of their locations nation wide. This was big news for the company. So for launch we did a big PR push, as well as introducing their delicious cakes as a new but permanent offering ever day at the restaurants.
Cake shouldn’t be reserved for special occasions or certain celebrations. Everyday should be celebrated and with that, everyday can be deserving of cake. No matter how small the achievement, you can reward yourself with homemade goodness. So grab a fork, today is worth celebrating.
Cake PR Launch
Dip Baby Dip
3D movies. Super glue. Microwaves. There were a lot of important things that came out of the 1950s. But arguably one of the most important things that became a thing was dips for chips. Finger-licking finger foods started to become a party favorite. This is inspiration for the branding.
Dips Kitchen is a mobile eatery serving made from scratch dips as meals. The design pays homage to the origin of dip fanfare by reflecting a mid-century look, but with a modern twist.
Fresher By Design
Tchibo is a huge company based in Hamburg, Germany. Over 70 years ago, they started out as a small mail order coffee company, growing to become Europe’s #1 Coffeehouse.
Our challenge was to help them launch in a few test markets in the US. We needed to establish their legitimate coffee credentials and expertise in a saturated US market.
The first step was to tell the Tchibo story. The company ethos. Their focus on freshness. Their commitment to sustainability. Their unique history. And they're innovative machines. Once we established the heritage and chops of Tchibo, we needed to quickly become both an e-tail and retail brand in a highly engaged and loyal category.
This required a robust e-commerce site. Engaged social media communities that convey a quality story in a modern way. An outdoor teaser campaign that helped consumers pronounce the name “Tchibo.” Point-of-Purchase displays for large midwestern supermarkets. A CRM effort with twice the industry response rate. Popular on-location sampling events. Large national Promotions. And TV Commercials.
Blend Healthier. Live Happier.
Keurig meets S’well with Vejo’s Powder Blender. Uniquely designed to transform their organic fruit & veggie, freeze-dried powders into silky, frothy blends in 30 seconds flat.
Let’s Empower Each Other
Late to the huge online education game, this new school needed to cut through the clutter and clichés of college advertising. It also needed to build emotional connections critical to enrollment decisions. And lastly, it had to announce that it is was the first 100% online college for adult women.
Under an umbrella campaign, “Let’s empower each other,” we appealed to women looking to go back to college, while still holding down a job and a family. We called this new market segment, “collage life.”
Why walk when you can tone?
New Balance's line of toning shoes turns everyday walking into a workout. And unlike other toning shoe brands, they look like every other stylish New Balance shoe, so you can shape up discretely.
Featured in Lürzer's Archive Vol. 5, 2010
Insurance For Boaters. From Boaters.
Most boat owners simply chose to insure their vessels with the same company that insures their home or car. Our strategy for SkiSafe was to point out the folly of this default behavior. Boats, after all, require special coverage based on the type of boat, usage, location and one’s safety record. We spoke to boat owners in a voice they alone would understand, promising “Insurance for boaters. From boaters.”
The United Church of Christ has a long history together of taking on progressive issues in society. In 2017, the United Church of Christ was looking to make a stand against Muslim Bans and Jewish hate crimes.
We created a web video that demonstrates that the major religions, while unique and distinct, actually share several common core values, like love, peace, family and justice.
Released to coincide with the Presidential Inauguration, the provocative campaign created hundreds of thousands of free views.
We’ll Adjust Your Underwear For You
In 2017, 31 Lengths was approached by two southern gentlemen with a new business idea. They wanted to make the first custom-fit underwear – and needed a website to sell it online.
Sensing that they might really be onto something, we asked them to slow down a bit. What will this brand be called? How will it be positioned – and to whom? What will the advertising, and, yes, the website look like?
And so we started out on a research-driven process to create the world’s first tailored knickers. Or, as the brand is now known, Nic Tailor.
Cutting Edge Technology Without The Cutting Edge
There has been an explosion of new laser technologies that make body sculpting safer and more affordable. We were asked to help a venerable 80-year-old medical group get into this sexy, hi-tech game of body enhancement. In order to do so, we created a sub-brand, called BEST (Body Enhancing Solutions & Technologies), that allowed them to offer this discreet, private-pay service without compromising the mother brand, Dermatology Consultants.
We Live For Popcorn
As we worked to reinvigorate this CPG brand, we had an “a-ha” insight. Once consumers found out that Popcorn, Indiana was in fact a real town and place – not some made up, marketing device – they smiled. It immediately bestowed a whole set of positive values to the brand. Authentic. Wholesome. Family-oriented. Natural. All of which are category drivers. Welcome to Popcorn, Indiana.
We carried our “real place, real popcorn,” strategy through all brand touch points – including a new town sign logo, barn-red packaging and family friendly advertising.
Vote Value
The client was looking to make noise around the presidential election season. So we decided to personify different pieces of furniture as candidates and cover all the scandals you normally hear about during an election.
This election, vote value!
The first-ever tinder hack
The ASH organization was faced with the recent increase of 20-something smokers. It’s a group that doesn’t believe smoking will kill them. When asked, almost all of them will tell you that they plan on quitting in the future. So death threats do not work. A different approach needed to be taken to hit home and make quitting relevant to their current lives. So we conducted a social experiment on the dating app Tinder that proves smoking is found unattractive in the dating world.
Selected Press:
Fast Company, Creativity, Washington Post, Ad Age, Marketing Magazine, Campaign Magazine, The Daily Dot, FWA, Yahoo, Marketing Land, shots, CNN, Co.Create, FOX6
A study found that every cigarette you smoke takes 11 minutes off your life. Based on that study, Ogilvy created a campaign that aims to change the way people think and talk about quitting smoking by focusing on all the great things you could do in life with 11 minutes. They started by building a machine that gives you a memorable 11-minute experience for the price of just one cigarette. I helped design this machine, which is based off the idea of getting time back. We wanted to evoke a sense of wonder by creating something that looks like it's from the future. The slimming shape and white color is also in reference to a cigarette.
Chair-Worthy Hair
The look and feel a woman has when she first steps from a salon chair is fresh and ready to conquer her day. It can be summed up as "chair-worthy”.
And we didn’t feature just any old salon chair. We designed a real-life chair that traveled the world with us appearing in TV spots, print ads, and webisodes. Classic black and chrome, the chair had special touches: the arm rests, handles and foot rests were all one continuous piece of chrome. And the extra-wide heart-shaped back was padded for comfort and tapered like a stylish stiletto.
